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Whats your competitive edge?
01/27/2014

Building a competitive edge into your seamless gutter business is crucially important to long-term success. Some ways to get this edge are by knowing more than your competitors, making your gutter installations hard or impossible to imitate, being able to install or distribute your product more efficiently, having a better location, or offering superior customer service.
One way to hold on to your competitive edge is to protect your trade secrets -- confidential information that gives you a competitive advantage in the marketplace. Examples of trade secrets include customer lists, survey methods, marketing strategies, and install techniques. To protect your trade secrets under the law, you need to take steps to keep the information confidential. This includes marking documents "Confidential," using passwords to protect computer information, using nondisclosure and/or noncompeting agreements, and limiting access to employees with a reasonable need to know the trade secrets.
Another way to keep your competitive edge is to react quickly to bad news. Once you see that your business faces some kind of adversity, you need to come up with a plan to deal with it immediately. This may involve moving your offices, introducing a new product or service, or developing a better way to reach customers. This past winter being so harsh a few companies have stayed busy, coming up with your own unique advantage is what separates the profitable business from the ones that disappear.
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01/27/2014 - Whats your competitive edge?


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